TY - JOUR
T1 - The U.S. National Tips From Former Smokers Antismoking Campaign
T2 - Promoting Awareness of Smoking-Related Risks, Cessation Resources, and Cessation Behaviors
AU - Huang, Li Ling
AU - Thrasher, James F.
AU - Abad, Erika Nayeli
AU - Cummings, K. Michael
AU - Bansal-Travers, Maansi
AU - Brown, Abraham
AU - Nagelhout, Gera E.
N1 - Funding Information:
The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: Funding for data collection, analyses, and manuscript writing was provided by a grant from the U.S. National Cancer Institute (R01 CA167067); manuscript writing was also supported by a grant from the National Cancer Institute and FDA Center for Tobacco Products (1P50CA18090701). The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health or the Food and Drug Administration.
Publisher Copyright:
© 2015, © 2015 Society for Public Health Education.
PY - 2015/1/1
Y1 - 2015/1/1
N2 - Objective. Evaluate the second flight of the U.S. Tips From Former Smokers (Tips) campaign. Method. Data were analyzed from an online consumer panel of U.S. adult smokers before (n = 1,404) and after (n = 1,401) the 2013 Tips campaign launch. Generalized estimating equation models assessed whether the Tips advertisement recall was associated with knowledge about smoking-related risks in the Tips advertisements, awareness and use of a toll-free quitline and cessation websites, and quit attempts. Results. Seventy-one percent of participants at Wave 2 reported that they recalled seeing at least one Tips advertisement. Smokers who recalled seeing a Tips advertisement were more likely to (a) show increases over baseline in knowledge of health risks such as amputation: 65% versus 34%, p.001; blindness: 27% versus 12%, p.001; and (b) to be aware of a quitline (41% vs. 30%, p.001) and cessation website (28% vs. 20%, p.001). Recall of Tips advertisements was also associated with greater likelihood of reporting having visited cessation websites (odds ratio [OR] = 1.62, 95% confidence interval [CI] = 1.27-2.06), having called a quitline (OR = 2.28, 95% CI = 1.61-3.24), and having made a quit attempt (OR = 1.18, 95% CI = 1.00-1.39), although these results were only statistically significant in the unadjusted models. Conclusions. The 2013 Tips campaign was successful in increasing knowledge of health risks and awareness of tobacco cessation resources.
AB - Objective. Evaluate the second flight of the U.S. Tips From Former Smokers (Tips) campaign. Method. Data were analyzed from an online consumer panel of U.S. adult smokers before (n = 1,404) and after (n = 1,401) the 2013 Tips campaign launch. Generalized estimating equation models assessed whether the Tips advertisement recall was associated with knowledge about smoking-related risks in the Tips advertisements, awareness and use of a toll-free quitline and cessation websites, and quit attempts. Results. Seventy-one percent of participants at Wave 2 reported that they recalled seeing at least one Tips advertisement. Smokers who recalled seeing a Tips advertisement were more likely to (a) show increases over baseline in knowledge of health risks such as amputation: 65% versus 34%, p.001; blindness: 27% versus 12%, p.001; and (b) to be aware of a quitline (41% vs. 30%, p.001) and cessation website (28% vs. 20%, p.001). Recall of Tips advertisements was also associated with greater likelihood of reporting having visited cessation websites (odds ratio [OR] = 1.62, 95% confidence interval [CI] = 1.27-2.06), having called a quitline (OR = 2.28, 95% CI = 1.61-3.24), and having made a quit attempt (OR = 1.18, 95% CI = 1.00-1.39), although these results were only statistically significant in the unadjusted models. Conclusions. The 2013 Tips campaign was successful in increasing knowledge of health risks and awareness of tobacco cessation resources.
KW - health communication
KW - health promotion
KW - media
KW - outcome evaluation
KW - smoking and tobacco use
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U2 - 10.1177/1090198114564503
DO - 10.1177/1090198114564503
M3 - Article
C2 - 25588934
AN - SCOPUS:84938692117
SN - 1090-1981
VL - 42
SP - 480
EP - 486
JO - Health Education and Behavior
JF - Health Education and Behavior
IS - 4
ER -
