@inbook{a18f31c8ab964648ac9d2dec7dca41dc,
title = "The Impact Rules of Recommendation Sources for Adoption Intention of Micro-blog Based on DRSA with Flow Network Graph",
abstract = "A micro-blog is a social media tool that allows users to write short text messages for public and private networks. This research focuses specifically on the micro-blog on Facebook. The main purposes of this study are to explore and compare what recommendation sources influence the intention to use micro-blogs and to combine the personal characteristics/attributes of gender, daily internet hour usage and past use experience to infer the usage of micro-blogs decision rules using a dominance-based rough-set approach (DRSA) with flow network graph. Data for this study were collected from 382 users and potential users. The analysis is grounded in the taxonomy of induction-related activities using a DRSA with flow network graph to infer the usage of micro-blogs decision rules. Finally, the study of the nature of micro-blog reflects essential practical and academic value in real world.",
keywords = "adoption intention, dominance-based rough set approach (DRSA), Facebook, flow network graph, Micro-blog, recommendation source",
author = "Chin, {Yang Chieh} and Chang, {Chiao Chen} and Lin, {Chiun Sin} and Tzeng, {Gwo Hshiung}",
year = "2013",
month = oct,
day = "18",
doi = "10.1007/978-3-642-30341-8_12",
language = "English",
isbn = "9783642303401",
series = "Intelligent Systems Reference Library",
pages = "223--239",
booktitle = "Rough Sets and Intelligent Systems - Professor Zdzisaw Pawlak in Memoriam",
}