摘要
This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.
原文 | 英語 |
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主出版物標題 | Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006 |
卷 | 2006 |
DOIs | |
出版狀態 | 已發佈 - 12月 1 2006 |
對外發佈 | 是 |
事件 | 9th Joint Conference on Information Sciences, JCIS 2006 - Taiwan, ROC, 臺灣 持續時間: 10月 8 2006 → 10月 11 2006 |
會議
會議 | 9th Joint Conference on Information Sciences, JCIS 2006 |
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國家/地區 | 臺灣 |
城市 | Taiwan, ROC |
期間 | 10/8/06 → 10/11/06 |
ASJC Scopus subject areas
- 工程 (全部)