The experiential marketing framework under internet environment

Nai Wen Kuo; Ya Ching Lin

doi:10.1109/ICICIC.2007.572

The experiential marketing framework under internet environment

Nai Wen Kuo, Ya Ching Lin

研究成果: 書貢獻/報告類型 › 會議貢獻

1 引文斯高帕斯（Scopus）

摘要

This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.

原文	英語
主出版物標題	Second International Conference on Innovative Computing, Information and Control, ICICIC 2007
DOIs	https://doi.org/10.1109/ICICIC.2007.572
出版狀態	已發佈 - 2月 18 2008
對外發佈	是
事件	2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007 - Kumamoto, 日本持續時間: 9月 5 2007 → 9月 7 2007

會議

會議	2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007
國家/地區	日本
城市	Kumamoto
期間	9/5/07 → 9/7/07

ASJC Scopus subject areas

一般電腦科學
機械工業

存取文件

10.1109/ICICIC.2007.572

其它文件與鏈接

Link to publication in Scopus

引用此

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title = "The experiential marketing framework under internet environment",

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AB - This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.

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M3 - Conference contribution

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BT - Second International Conference on Innovative Computing, Information and Control, ICICIC 2007

T2 - 2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007

Y2 - 5 September 2007 through 7 September 2007

ER -

The experiential marketing framework under internet environment

摘要

會議

ASJC Scopus subject areas

存取文件

其它文件與鏈接

指紋

引用此