TY - GEN
T1 - Exploring the repurchase intention of smart phones
AU - Chang, Chiao Chen
PY - 2015/1/1
Y1 - 2015/1/1
N2 - This study targets on smart phone users to investigate the brand image from consumer’s point of view. The purpose of this research study on brand image, satisfaction, trust, repurchase intention, and it will enhance the marketing strategy of future firms to function as the criterion. Hence, we conducted a questionnaire survey asked respondents for their smart phone use behavior by an online questionnaire survey. The sample of 313 respondents in Taiwan. The results show that brand image about smart phones and brand image about operating systems will lead to satisfaction and trust, then influence the repurchase intention of smart phones.
AB - This study targets on smart phone users to investigate the brand image from consumer’s point of view. The purpose of this research study on brand image, satisfaction, trust, repurchase intention, and it will enhance the marketing strategy of future firms to function as the criterion. Hence, we conducted a questionnaire survey asked respondents for their smart phone use behavior by an online questionnaire survey. The sample of 313 respondents in Taiwan. The results show that brand image about smart phones and brand image about operating systems will lead to satisfaction and trust, then influence the repurchase intention of smart phones.
KW - Brand image
KW - Repurchase intention
KW - Satisfaction
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=84942572809&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84942572809&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-18167-7_17
DO - 10.1007/978-3-319-18167-7_17
M3 - Conference contribution
AN - SCOPUS:84942572809
SN - 9783319181660
T3 - Advances in Intelligent Systems and Computing
SP - 189
EP - 196
BT - Modelling, Computation and Optimization in Information Systems and Management Sciences - Proceedings of the 3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015 - Part II
PB - Springer Verlag
T2 - 3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015
Y2 - 11 May 2015 through 13 May 2015
ER -