A demand analysis for the Chinese professional baseball league 1990-2008

Chen Yueh Chen; Yi Hsiu Lin; Yen-Kuang Lin

A demand analysis for the Chinese professional baseball league 1990-2008

Chen Yueh Chen, Yi Hsiu Lin, Yen-Kuang Lin

研究成果: 雜誌貢獻 › 文章 › 同行評審

摘要

The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a homogenous sport substitute, Taiwan Major League (TML), the Major League Baseball (MLB) effect and game-fixing scandals in CPBL negatively influence CPBL attendance. Additionally, real income is found to negatively affect CPBL attendance, making CPBL games an inferior product. The proposed model accounts for approximately 91% of variation in CPBL attendance between 1990 and 2008.

原文	英語
頁（從 - 到）	107-115
頁數	9
期刊	International Journal of Sports Marketing and Sponsorship
卷	13
發行號	2
出版狀態	已發佈 - 2012

Keywords

Attendance
Chinese professional baseball league
Demand analysis
Game fixing
Major league effect

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AB - The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a homogenous sport substitute, Taiwan Major League (TML), the Major League Baseball (MLB) effect and game-fixing scandals in CPBL negatively influence CPBL attendance. Additionally, real income is found to negatively affect CPBL attendance, making CPBL games an inferior product. The proposed model accounts for approximately 91% of variation in CPBL attendance between 1990 and 2008.

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KW - Demand analysis

KW - Game fixing

KW - Major league effect

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JO - International Journal of Sports Marketing and Sponsorship

JF - International Journal of Sports Marketing and Sponsorship

IS - 2

ER -

A demand analysis for the Chinese professional baseball league 1990-2008

摘要

Keywords

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