Why Service Employees Engage in Innovation Processes: A Dual Process Model

Peiyu Pai, Hsien-Tung Tsai, Jun-Yu Zhong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationInnovation & Sustainability in Marketing
Subtitle of host publicationAMA Educators Proceedings Volume 287
EditorsKelly L. Haws, Mark B. Houston, Charles H. Noble
PublisherAmerican Marketing Association
ISBN (Print)9781510852433
Publication statusPublished - 2017
Externally publishedYes
EventSummer AMA Conference 2017: Innovation & Sustainability in Marketing - San Francisco, United States
Duration: Aug 4 2017Aug 6 2017


ConferenceSummer AMA Conference 2017
Country/TerritoryUnited States
CitySan Francisco

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