User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior

Chiao Chen Chang; Wei L. Chang; Yang Chieh Chin

User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior

Chiao Chen Chang, Wei L. Chang, Yang Chieh Chin

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This study examines what may affect consumers' intention to use a self-service technology (SST). The objective of this study is to advance our understanding on the intention to use SSTs by comparing and integrating the theory of planned behaviour (TPB) and the technology acceptance model (TAM) as they relate to this issue. Data was collected from 280 adult consumers, and a structural equation modelling approach was employed to test the hypotheses. Although attitude, subjective norm, perceived usefulness have direct positive relationships to behavioural intention to use a SST, perceived behavioural control plays the most important role in explaining the intention to use SSTs. We conclude with managerial implications and directions for future research.

Original language	English
Title of host publication	ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings
Pages	161-164
Number of pages	4
Volume	HCI
Publication status	Published - Dec 1 2009
Externally published	Yes
Event	ICEIS 2009 - 11th International Conference on Enterprise Information Systems - Milan, Italy Duration: May 6 2009 → May 10 2009

Other

Other	ICEIS 2009 - 11th International Conference on Enterprise Information Systems
Country/Territory	Italy
City	Milan
Period	5/6/09 → 5/10/09

Keywords

Self-service technology
Technology acceptance model
Theory of planned behaviour

ASJC Scopus subject areas

Information Systems
Information Systems and Management

Cite this

User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior. / Chang, Chiao Chen; Chang, Wei L.; Chin, Yang Chieh.
ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings. Vol. HCI 2009. p. 161-164.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Chang, CC, Chang, WL & Chin, YC 2009, User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior. in ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings. vol. HCI, pp. 161-164, ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Milan, Italy, 5/6/09.

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User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior

Abstract

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Keywords

ASJC Scopus subject areas

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