TY - GEN
T1 - User acceptance of self-service technologies
T2 - ICEIS 2009 - 11th International Conference on Enterprise Information Systems
AU - Chang, Chiao Chen
AU - Chang, Wei Lun
AU - Chin, Yang Chieh
PY - 2009
Y1 - 2009
N2 - This study examines what may affect consumers' intention to use a self-service technology (SST). The objective of this study is to advance our understanding on the intention to use SSTs by comparing and integrating the theory of planned behaviour (TPB) and the technology acceptance model (TAM) as they relate to this issue. Data was collected from 280 adult consumers, and a structural equation modelling approach was employed to test the hypotheses. Although attitude, subjective norm, perceived usefulness have direct positive relationships to behavioural intention to use a SST, perceived behavioural control plays the most important role in explaining the intention to use SSTs. We conclude with managerial implications and directions for future research.
AB - This study examines what may affect consumers' intention to use a self-service technology (SST). The objective of this study is to advance our understanding on the intention to use SSTs by comparing and integrating the theory of planned behaviour (TPB) and the technology acceptance model (TAM) as they relate to this issue. Data was collected from 280 adult consumers, and a structural equation modelling approach was employed to test the hypotheses. Although attitude, subjective norm, perceived usefulness have direct positive relationships to behavioural intention to use a SST, perceived behavioural control plays the most important role in explaining the intention to use SSTs. We conclude with managerial implications and directions for future research.
KW - Self-service technology
KW - Technology acceptance model
KW - Theory of planned behaviour
UR - http://www.scopus.com/inward/record.url?scp=74549162214&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=74549162214&partnerID=8YFLogxK
U2 - 10.5220/0001853601610164
DO - 10.5220/0001853601610164
M3 - Conference contribution
AN - SCOPUS:74549162214
SN - 9789898111845
T3 - ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings
SP - 161
EP - 164
BT - ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings
PB - INSTICC Press
Y2 - 6 May 2009 through 10 May 2009
ER -