Towards a holistic customer experience

Nai Wen Kuo

Towards a holistic customer experience

Nai Wen Kuo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This paper proposes a holistic customer experience framework. According to the framework, we can effectively manage the direct and indirect experience through web interface, and enhancing the holistic customer experience to pleasurable experience, which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way. The framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of customer experience will be more extensive and convenient for researches and businesses.

Original language	English
Title of host publication	Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010
Pages	641-644
Number of pages	4
Publication status	Published - Nov 1 2010
Externally published	Yes
Event	6th International Conference on Networked Computing and Advanced Information Management, NCM2010 - Seoul, Korea, Republic of Duration: Aug 16 2010 → Aug 18 2010

Publication series

Name	Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM 2010

Conference

Conference	6th International Conference on Networked Computing and Advanced Information Management, NCM2010
Country/Territory	Korea, Republic of
City	Seoul
Period	8/16/10 → 8/18/10

Keywords

Customer experience
Web interface

ASJC Scopus subject areas

Computational Theory and Mathematics
Computer Networks and Communications
Information Systems and Management

Cite this

Towards a holistic customer experience. / Kuo, Nai Wen.
Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010. 2010. p. 641-644 5573245 (Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM 2010).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Kuo, NW 2010, Towards a holistic customer experience. in Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010., 5573245, Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM 2010, pp. 641-644, 6th International Conference on Networked Computing and Advanced Information Management, NCM2010, Seoul, Korea, Republic of, 8/16/10.

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Towards a holistic customer experience

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

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