The Influences of Place Marketing on Tourists' Perceived Benefits and Visiting Intentions: Test the Moderating Effect of Word-of-Mouth

Mei-Li Chen, (Yen-Kuang Lin, Brock T. Jensen, David S. Hydock, Reid Hayward, Chia-Ying Lien

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The Influences of Place Marketing on Tourists' Perceived Benefits and Visiting Intentions: Test the Moderating Effect of Word-of-Mouth'. Together they form a unique fingerprint.

Nursing and Health Professions

Pharmacology, Toxicology and Pharmaceutical Science

Neuroscience