The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach

Yang Chieh Chin; Chaio Chen Chang; Chiun Sin Lin; Gwo Hshiung Tzeng

doi:10.1007/978-3-642-13529-3_55

The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach

Yang Chieh Chin, Chaio Chen Chang, Chiun Sin Lin, Gwo Hshiung Tzeng

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Citations (Scopus)

Abstract

Microblogging is a social media tool that allows users to write short text messages to public and private networks. This research focuses specifically on the microblogging on Facebook. The main purposes of this study are to investigate and compare what recommendation sources influence the intention to use microbloggings and to combine gender, daily internet hour usage and past use experience to infer the usage of microbloggings decision rules using a dominance-based rough-set approach (DRSA). Data for this study were collected from 382 users and potential users. The analysis is grounded in the taxonomy of induction-related activities using DRSA to infer the usage of microbloggings decision rules. Finally, the study of the nature of microblogging reflects essential practical and academic value.

Original language	English
Title of host publication	Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings
Pages	514-523
Number of pages	10
DOIs	https://doi.org/10.1007/978-3-642-13529-3_55
Publication status	Published - 2010
Externally published	Yes
Event	7th International Conference on Rough Sets and Current Trends in Computing, RSCTC 2010 - Warsaw, Poland Duration: Jun 28 2010 → Jun 30 2010

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	6086 LNAI
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	7th International Conference on Rough Sets and Current Trends in Computing, RSCTC 2010
Country/Territory	Poland
City	Warsaw
Period	6/28/10 → 6/30/10

Keywords

Adoption intention
Dominance-based Rough Set Approach (DRSA) Recommendation source
Microblogging

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-642-13529-3_55

Cite this

Chin, Y. C., Chang, C. C., Lin, C. S., & Tzeng, G. H. (2010). The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach. In Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings (pp. 514-523). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6086 LNAI). https://doi.org/10.1007/978-3-642-13529-3_55

The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach. / Chin, Yang Chieh; Chang, Chaio Chen; Lin, Chiun Sin et al.
Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings. 2010. p. 514-523 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6086 LNAI).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Chin, YC, Chang, CC, Lin, CS & Tzeng, GH 2010, The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach. in Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 6086 LNAI, pp. 514-523, 7th International Conference on Rough Sets and Current Trends in Computing, RSCTC 2010, Warsaw, Poland, 6/28/10. https://doi.org/10.1007/978-3-642-13529-3_55

Chin YC, Chang CC, Lin CS, Tzeng GH. The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach. In Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings. 2010. p. 514-523. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-13529-3_55

Chin, Yang Chieh ; Chang, Chaio Chen ; Lin, Chiun Sin et al. / The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach. Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings. 2010. pp. 514-523 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach

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Keywords

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