The high benefits internet marketing framework through customer experienc

Nai Wen Kuo; An Yi Liu

doi:10.2991/jcis.2006.16

The high benefits internet marketing framework through customer experienc

Nai Wen Kuo, An Yi Liu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.

Original language	English
Title of host publication	Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006
Volume	2006
DOIs	https://doi.org/10.2991/jcis.2006.16
Publication status	Published - Dec 1 2006
Externally published	Yes
Event	9th Joint Conference on Information Sciences, JCIS 2006 - Taiwan, ROC, Taiwan Duration: Oct 8 2006 → Oct 11 2006

Publication series

Name	Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006
Volume	2006

Conference

Conference	9th Joint Conference on Information Sciences, JCIS 2006
Country/Territory	Taiwan
City	Taiwan, ROC
Period	10/8/06 → 10/11/06

Keywords

Customer experience
E-brand
Integrated marketing communications
Internet marketing

ASJC Scopus subject areas

General Engineering

Access to Document

10.2991/jcis.2006.16

Cite this

The high benefits internet marketing framework through customer experienc. / Kuo, Nai Wen; Liu, An Yi.
Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006. Vol. 2006 2006. CIEF-106 (Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006; Vol. 2006).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Kuo, NW & Liu, AY 2006, The high benefits internet marketing framework through customer experienc. in Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006. vol. 2006, CIEF-106, Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006, vol. 2006, 9th Joint Conference on Information Sciences, JCIS 2006, Taiwan, ROC, Taiwan, 10/8/06. https://doi.org/10.2991/jcis.2006.16

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The high benefits internet marketing framework through customer experienc

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this