The experiential marketing framework under internet environment

Nai Wen Kuo; Ya Ching Lin

doi:10.1109/ICICIC.2007.572

The experiential marketing framework under internet environment

Nai Wen Kuo, Ya Ching Lin

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.

Original language	English
Title of host publication	Second International Conference on Innovative Computing, Information and Control, ICICIC 2007
DOIs	https://doi.org/10.1109/ICICIC.2007.572
Publication status	Published - Feb 18 2008
Externally published	Yes
Event	2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007 - Kumamoto, Japan Duration: Sept 5 2007 → Sept 7 2007

Conference

Conference	2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007
Country/Territory	Japan
City	Kumamoto
Period	9/5/07 → 9/7/07

ASJC Scopus subject areas

General Computer Science
Mechanical Engineering

Access to Document

10.1109/ICICIC.2007.572

Cite this

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title = "The experiential marketing framework under internet environment",

abstract = "This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.",

author = "Kuo, {Nai Wen} and Lin, {Ya Ching}",

year = "2008",

month = feb,

day = "18",

doi = "10.1109/ICICIC.2007.572",

language = "English",

isbn = "0769528821",

booktitle = "Second International Conference on Innovative Computing, Information and Control, ICICIC 2007",

note = "2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007 ; Conference date: 05-09-2007 Through 07-09-2007",

}

TY - GEN

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AU - Kuo, Nai Wen

AU - Lin, Ya Ching

PY - 2008/2/18

Y1 - 2008/2/18

N2 - This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.

AB - This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.

UR - http://www.scopus.com/inward/record.url?scp=39049121779&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=39049121779&partnerID=8YFLogxK

U2 - 10.1109/ICICIC.2007.572

DO - 10.1109/ICICIC.2007.572

M3 - Conference contribution

SN - 0769528821

SN - 9780769528823

BT - Second International Conference on Innovative Computing, Information and Control, ICICIC 2007

T2 - 2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007

Y2 - 5 September 2007 through 7 September 2007

ER -

The experiential marketing framework under internet environment

Abstract

Conference

ASJC Scopus subject areas

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