Pokemon gaming causes pedestrians to run a red light: An observational study of crossing behaviours at a signalised intersection in Taipei City

Since the launch of the smartphone game “Pokemon Go” the worldwide craze has led to numerous traffic crashes and injuries resulting from falling or tripping. This paper investigates the effects of several smartphone distracting activities (gaming, talking, texting, Web surfing, and listening to music) on the street-crossing behaviours of pedestrians in Taipei City, Taiwan. A field study using video cameras was conducted to observe pedestrian crossing behaviours (e.g., crossing time, sudden movements, running a red light, and walking outside the crosswalk) at a selected signalised intersection. Data such as phone features, distracting activities, and personal attributes of the pedestrians were obtained in interviews conducted after pedestrians had completed crossing the street. In total, 1995 pedestrians engaging in various smartphone activities were observed. Results indicate that unsafe crossing behaviours were more prevalent among those playing “Pokemon Go”. Texting via instant-message apps appeared to be the second-most risk distracting activity. Results of the logistic models reveal that contributing factors to unsafe behaviours include being a student, phone screen of 5 in. or larger, and having an unrestricted 4G Internet data allowance. Two interaction terms (gaming × students, and gaming × unlimited 4G data allowance) in the models appear to be important determinants of unsafe crossing behaviours. The current research suggests that to prevent potential crashes and injuries, smartphone gaming while crossing the street should be prohibited.