Net-mediated pubic opinion analysis of China's real estate

Jianping Zhu, Ben Chang Shia, Xiangyu Luo, Xinyan Fan, Wuxiong Zen, Chenlu Zheng

Research output: Contribution to journalConference articlepeer-review


With the development of Internet technology, the analysis of net-mediated public opinion based on text mining, has become increasingly concerned by the academic community in recent years. In this paper, we do research on net-mediated public opinion of China's real estate in the second quarter of 2015empirically with the association rules, text tendency analysis and other technology of data mining and visualization. On the basis of the demonstration, a basic framework of net-mediated public opinion analysis is constructed. According to the analysis of this paper, the distribution and association of hot topics in this quarter were found, and the overall tendencies of the topics were reviewed, also some relevant policy recommendations were given.

Original languageEnglish
Pages (from-to)595-609
Number of pages15
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2016
Event16th International Conference on Electronic Business, ICEB 2016 - Xiamen, China
Duration: Dec 4 2016Dec 8 2016


  • Association rules
  • Net-mediated public opinion
  • Real estate
  • Text tendency

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • General Computer Science


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