以顧客關係管理觀點探討自費醫療服務

Bureau of National Health Insurance adopts the global budget system to cut the health care reimbursement budget. In order to decrease financial burden, Bureau of National Health Insurance allows health organizations to operate self- pay treatment service. Self-pay treatment service helps health organizations to create new financial resources in health-care market. Development of self-pay treatment service becomes a new business model for all health organizations. Customer Relationship Management (CRM) is the major trend for health service organizations in the 21st century. The health organizations provide high quality services of self-pay treatment to satisfy their customer needs. They also maintain good relationships with their customers. Self-pay treatment service leads all health organizations to get into a new era of health care services. This study could be a reference for health organizations that desire to develop self-pay treatment service.