有捐血意圖卻未捐血者的信念探究

The purpose of this study was to explore the reasons for students who intend to donate blood but fail to carry out this intention. subjects were classified into 3 groups based on their intention and actual blood donating behavior: positive intention and incongruent behavior (N=86), positive intention and congruent behavior (N=40), and negative intention and congruent behavior (N=131). One subject who did not intend to donate blood but actually did was excluded from this study. The Theory of Reasoned Action was adopted to identify the subjects attitudinal beliefs of donating blood, evaluation of the associated consequences, and their normative beliefs and motivation to comply with these norms. One-way ANOVA analysis indicated significant difference between inactive and active positive intenders in their beliefs. Those with blood donating intentions tended to identify more advantages than negative intenders. Special attention should be paid to the difference among various aggregates, in order implement an effective blood donating program.