應用延伸型整合科技接受模式探討線上購買意願-以雙媒介之觀點

Translated title of the contribution: Applying the UTAUT 2 Model to Investigating Online Purchasing Intention: A Dual Media Perspective

張巧真, 陳筠惠

Research output: Contribution to journalArticlepeer-review

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Neuroscience

Pharmacology, Toxicology and Pharmaceutical Science

Psychology