品牌贊助活動與購買意願之研究：參與利益的獲得與消費者心理形成機制之探討

Translated title of the contribution: How Firms' Sponsorship Influences Consumers' Purchase Intention: Investigation of the Benefits from Event and Consumers' Psychological Mechanism

呂姿瑩, 鍾君宇, 蔡顯童

Research output: Contribution to journal › Article › peer-review

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Psychology

Economics, Econometrics and Finance