台灣金融保險業實施職場健康促進活動現況及影響推展因素初探

The purpose of this study was to investigate the current situation of conducting workplace health promotion programs in banking and financial insurance enterprises in Taiwanese. The managers were selected as the subjects to analyze the influencing factors of the implementation of the projects. Mailed survey and in-depth interview were used for data collection. A total of 34 subjects filled out the questionnaires with a response rate of 89.47% (34/38). Data were analyzed with both qualitative and quantitative methods. Major findings of this study were as following: Workplace health promotion program was not often conducted in these enterprises in Taiwan. Physical check-ups were the subjects most often implemented. The policy mostly regulate the individual health behavior and with few companies with comprehensive vision or planning on this subject. Many enterprises conducted the health promotion projects without financial supports or consultation from the government. Low staff participation rate and management costs were important hampering factors. The factors such as governmental policy, beliefs of managers, the power of labor union, the type of the work, the characteristics and interests of the employees, and organization size also affected the implementation. The researchers suggested: (1) Nationwide health promotion policies and rules should be established; (2) Financial and manpower supports for enterprises should be provided; (3) Responsible organizations should be set up. (4) The health education and communication channels should be used to strengthen the beliefs of the managers to implement the program.