個人社交媒體支持意願之探討

null 鍾君宇; null 蔡顯童; 林國清

個人社交媒體支持意願之探討

Translated title of the contribution: Investigation of Viewers' Intention to Support Social Media Celebrities

鍾君宇, 蔡顯童, 林國清

Center for General Education

Research output: Contribution to journal › Article › peer-review

Abstract

鍾君宇 ; 蔡顯童 ; 林國清

Translated title of the contribution	Investigation of Viewers' Intention to Support Social Media Celebrities
Original language	Chinese (Traditional)
Pages (from-to)	25-69
Number of pages	45
Journal	資訊管理學報
Volume	26
Issue number	1
Publication status	Published - Jan 2019

Keywords

Social media
Social influences
Social media celebrities
Openness to experience
Support intention
Elaboration likelihood model
ELM

Cite this

@article{841faa662cba4dec907295aaeb0f1a28,

title = "個人社交媒體支持意願之探討",

abstract = "鍾君宇 ; 蔡顯童 ; 林國清",

keywords = "社交媒體, 社會影響力, 網路名人, 經驗開放性, 支持意願, 推敲可能性模型, Social media, Social influences, Social media celebrities, Openness to experience, Support intention, Elaboration likelihood model, ELM",

author = "鍾君宇 and 蔡顯童 and 林國清",

year = "2019",

month = jan,

language = "中文",

volume = "26",

pages = "25--69",

journal = "資訊管理學報",

issn = "1608-5752",

publisher = "中華民國資訊管理學會",

number = "1",

}

TY - JOUR

T1 - 個人社交媒體支持意願之探討

AU - 鍾君宇, null

AU - 蔡顯童, null

AU - 林國清,

PY - 2019/1

Y1 - 2019/1

N2 - 鍾君宇 ; 蔡顯童 ; 林國清

AB - 鍾君宇 ; 蔡顯童 ; 林國清

KW - 社交媒體

KW - 社會影響力

KW - 網路名人

KW - 經驗開放性

KW - 支持意願

KW - 推敲可能性模型

KW - Social media

KW - Social influences

KW - Social media celebrities

KW - Openness to experience

KW - Support intention

KW - Elaboration likelihood model

KW - ELM

M3 - 文章

SN - 1608-5752

VL - 26

SP - 25

EP - 69

JO - 資訊管理學報

JF - 資訊管理學報

IS - 1

ER -